The visual identity for Boa Elements was designed to reflect the brand’s core values: balance, harmony, and a connection to nature. The name “Boa” draws from the Portuguese word for “good,” symbolizing positivity and quality, while “Elements” evokes the four essential forces of nature—earth, water, air, and fire. Together, the name represents a holistic and grounded philosophy, rooted in simplicity and sustainability.
The logo design integrates natural shapes and fluid forms, symbolizing the interconnectedness of the elements. A soft yet bold color palette was chosen, inspired by nature: earthy greens, oceanic blues, fiery oranges, and airy neutrals, creating balance. The typography is clean and modern, complementing the organic feel of the brand.
Each icon represents its theme in a creative way: Earth with nature-inspired motifs, Water with dynamic movement, and fun, quirky visuals like the cat in sunglasses for “Happy Boa People.” These icons give the brand a light and approachable feel.
The design combines simplicity and creativity, bringing together sustainability with a modern, fun style.