Designed a cohesive magazine advertisement for a Moroccan hotel network, unifying diverse brand identities with a color-coded system while highlighting their unique water sports offerings.
Client: Moroccan Hotel Network (Dakhla Attitude, West Point Dakhla, PK25)
Industry: Hospitality & Water Sports Tourism
Project: Magazine Advertisement
Overview:
The client operates a network of hotels in Dakhla, Morocco, each with a unique identity catering to water sports enthusiasts. They requested an advertisement for a magazine that effectively promotes all three properties while maintaining their individuality.
Challenge:
The hotel identities varied significantly, with each catering to different styles and preferences. The goal was to unify the design under a cohesive visual structure without losing the distinct personality of each location.
Design Solution:
- Color Coordination: Introduced a color-coded system to differentiate the three hotels:
- Purple for Dakhla Attitude, symbolizing its dynamic and adventurous atmosphere.
- Teal for West Point, reflecting its surf-focused, natural vibe.
- Yellow for PK25, emphasizing a vibrant, luxurious water sports experience.
Outcome:
The final advertisement successfully showcased the unique appeal of each hotel while establishing a strong visual connection between them. The color-coding system provided clarity, helping readers easily differentiate the offerings, and the imagery captured the adventurous spirit of Dakhla.