Kite Away specializes in organizing exotic kitesurfing and wing foil trips to breathtaking destinations around the World. The company targets adventure enthusiasts and travellers looking for unique and thrilling experiences. With the increasing competition in the adventure tourism industry, Kite Away aims to enhance its visibility and attract more customers through an eye-catching billboard campaign.
Company: Kite Away
Industry: Adventure Tourism
Project: Billboard Advertising Campaign
Objective: To create a compelling billboard that highlights Kite Away’s exotic trips, easy kitesurfing experiences and wing foil activities. The billboard must stand out amidst a cluttered advertising environment and attract the attention of potential adventure seekers.
Goals
- Increase Brand Awareness: Elevate Kite Away’s brand recognition among adventure enthusiasts and travelers.
- Promote Unique Offerings: Highlight the unique aspects of Kite Away’s services, including exotic trip destinations, easy kitesurfing lessons, and wing foil activities.
- Stand Out: Ensure the billboard stands out in a crowded advertising space, drawing attention and interest.
Target Audience
- Adventure enthusiasts
- Kitesurfing and wing foil hobbyists
- Travelers seeking unique and exotic experiences
- Age: 35-55 years; Professionals, business owners, and executives; Urban and suburban areas with higher income brackets
Location Analysis
The billboard will be placed in high-traffic areas frequented by the target audience, such as:
- Major highways leading to coastal areas
- Popular tourist destinations and beach resorts
Design Strategy
- High-resolution images of kitesurfing and wing foiling in exotic locations.
- Dynamic and action-packed visuals to capture the thrill and excitement.
- Bright, contrasting colours to ensure the billboard stands out.
- Clean Layout: Simple and uncluttered design to ensure quick comprehension.
- Strategic placement of key elements to guide the viewer’s eye.
- Incorporate the brand’s colour palette for consistency and recognition.
- Messaging: Highlight the ease of learning kitesurfing with Kite Away and emphasize the exotic locations and unique experiences.
- Prominently display the Kite Away logo.
The Kite Away billboard campaign successfully captured the essence of the brand’s exotic and adventurous offerings. By focusing on vivid imagery, bold colors, and concise messaging, the billboards stood out in a crowded advertising landscape, achieving the desired impact and driving business growth.