Kulebiaki, a growing network of stores specializing in freshly baked stuffed buns, approached me to create a unified and impactful visual identity. The goal was to develop branding that would introduce the unique name to the public, attract customers, communicate quality, and stand out in the competitive food market.
I created eco-friendly designs that were both functional and visually appealing. Using kraft paper and pops of the brand’s signature blue, the packaging highlighted freshness and a connection to natural ingredients.
To make the food trucks and storefronts instantly recognizable, I designed cohesive, playful graphics featuring hand-drawn illustrations. The vibrant blue paired with earthy tones created a dynamic and inviting look. This consistent design across all outlets reinforced the brand’s identity.
The Facebook cover, featuring buns as quirky “mugshots,” added a humorous touch that resonated with the audience.
The landing page was simple yet effective, incorporating the brand’s playful tone and key visuals to guide users through the menu and store locations.
Impact
The project successfully positioned Kulebiaki as a recognizable and approachable brand in the food market. Customers were drawn to the inviting design, while the consistent branding across physical and digital touchpoints ensured a memorable experience.
Examples of Advertising Campaigns:
- Valentine’s campaign: “Fall in Love with Kulebiak”
- International Women’s Day
