UX Prototype webshop Dobra Deska Store

Full Online version of prototype here  

About Brief:

Company profile:
Dobra Deska Store – sale and distribution of wake boards , wake equipment, kite equipment, snowboard equipment. In Poland has already recognized name in Wake Board Society.

Call to action: Buy a board, contact for adivice

Target:  Germany, Poland, Europe Age 13-50, Cities

Design key: sale, water, snow,

Content key: tests, offer

Hashtags: #enjoytheride #snow #water #sun #onetheboard #nature #extreme #action


Design thinking empathy

Meet typical website users:

Users Scenarios:


Journey Maps:

Conclusions & Directions:

mobile first, well visible special offer, subscription for voucher, special offers, get the profesional advice

User Flow:


Buying: journey map – knowing the products

Buying: journey map – searching for offers, knowing the products more-less

Buying: journey map – not knowing the products, not decided, need help and advice to choose the board


Material Design – colors:

Full Online version of prototype here