Sup Sardinia offers stand-up paddleboarding tours across Sardinia’s stunning coastal and inland waters. The company blends adventure, nature, and Sardinia’s rich cultural heritage to create unforgettable experiences. To strengthen its brand identity and attract more customers, Sup Sardinia needed a logo that reflected its adventurous spirit and connection to the island’s vibrant environment.
Objective: To create a distinctive, memorable, surf-style logo that reflects the essence of the brand and appeals to adventure enthusiasts.
Target Audience
- Adventure Seekers: Individuals looking for unique outdoor activities and experiences.
- Tourists: Visitors to Sardinia who are interested in exploring the island’s natural beauty through SUP.
- Local Residents: Sardinians who enjoy water sports and outdoor activities.
- Age Group: Primarily 25-45, including both solo travelers and families.
Design Process – Proposals:
Studied logos of other SUP and water sports companies to identify trends and differentiation opportunities.
Considered colors that represent the island’s vibrant scenery, including turquoise waters, sandy beaches, sunsets and lush greenery.
Analyzed popular California surf brands for elements like bold, flowing lines, playful typography, and beach-inspired color palettes.
Color Palette:
- Chose a color scheme that evokes the Mediterranean environment: shades of blue, green, and earthy tones, complemented by the vibrant, sunny hues found in California surf designs.
- Ensured colors were harmonious and reflected the brand’s adventurous and natural spirit.
Outcome
The final logo for Sup Sardinia successfully captured the brand’s essence and met all design goals. It features a paddleboard inspired by California surf style. The clean and modern typography complements the visual icon, creating a cohesive and memorable logo.