Surf Jo – Logo Design
The exclamation mark at the end of the logo reinforces the bold and confident nature of the brand. In Kashubian—a northern coastal dialect of the Polish language—“Jo!” signifies determination, authenticity, and certainty in action, emphasizing the brand’s strength and deep roots in truth and tradition.
Coat of Arms of the Kashubia Region
The coat of arms of Kashubia features a black griffin on a golden shield, symbolizing strength, independence, and the rich heritage of the Kashubian people. As a historic emblem of this northern coastal region of Poland, it represents the deep-rooted traditions, culture, and identity of Kashubians.
Key Visual
The photos should capture a vintage surf vibe – warm tones, plenty of white and yellow, and bright black-and-white documentary-style (lifestyle) shots with a subtle golden tint. Complementary colors like orange, blue, and sea green can be woven in. The style is natural, dynamic, and inspired by the sun, summer, and freedom.
