Kate Sanders Natural – Branding & Website Redesign
Kate Sanders Natural, a clinical producer of natural cosmetics, approached me to redesign their product labels and website. The goal was to reflect the brand’s commitment to natural, high-quality ingredients while maintaining a professional yet approachable image. I focused on creating clean, modern designs that showcase the purity and effectiveness of their products, enhancing the brand’s identity and user experience both online and on packaging.
WEBISTE – OLD VERSION:
WEBSITE – NEW VERSION AFTER REDESIGN:
Improvements Made:
- Optimized header for better navigation and clarity.
- Updated the menu to be more user-friendly.
- Replaced multiple product images with one main product focus for a cleaner look.
- Added a search option to improve usability.
- Enhanced user-friendly design by assigning a specific background color to each product line, ensuring better differentiation and visual harmony with the labels.
- Refined the color scheme of the new labels to create a cohesive and visually appealing brand identity.
New colors for each product line:
Home Page – focus on the main product:
Home Page – other slider examples:
Home Page – Desktop
Other screens: About
Other screens: Consultation
Social media:
