Kite Away – “Stories Written by the Wind”
“Stories Written by the Wind” was designed to capture the feeling of freedom and adventure that Kite Away’s community experiences with wind sports. We wanted each session on the water to feel like a story—a moment that connects people to nature and to each other.
Client: Kite Away
Campaign: Stories Written by the Wind
Objective: Build an emotional connection with the audience by highlighting the freedom, thrill, and natural beauty of kiteboarding.
- Slogan and Visuals
- The slogan, “Stories Written by the Wind,” paired with ocean-inspired visuals, brought out the raw and serene beauty of kiteboarding.
- We featured stories from real community members, showcasing their unique experiences on the water.
- Social Media and Engagement
- Using #StoriesByTheWind, we invited followers to share their own wind stories. Kite Away highlighted these stories, creating a sense of belonging and community.
- T-shirt collection
- Wearing “Story Written by the Wind” is a statement: it’s a way to express individuality while being part of something greater. It’s about celebrating freedom, the thrill of exploration, and a deep respect for nature.
- This project is an invitation to be part of a lifestyle that values authenticity, creativity, and sustainability—where each t-shirt tells its own unique story, written by the wind.
The campaign increased engagement and brand loyalty, with followers sharing their experiences and connecting more deeply with Kite Away’s values. The hashtag gained traction, expanding the brand’s reach to new potential customers.
